This app has over 100 million downloads, and you’re probably not using it

http://www.nytimes.com/2013/07/27/technology/the-faithful-embrace-youversion-a-bible-app.html?pagewanted=all
YouVersion was the first Bible app in the App Store (s AAPL); since 2008, it’s been downloaded over 100 million times and now includes over 600 Bible translations in 100 languages. “This is a remarkable tech startup by any measure,” Kleiner Perkins partner Chi-Hua Chien says.

What if the Apostles Developed an iPhone App?

YouVersion, better known as the Bible app, has taken advantage of the mobile platform and some social features to rack up almost 10 million installs since it first launched. Coming soon are badges for completing a reading plan and the ability to share video notes.