A world where computing is embedded in everyday devices will cause a huge shift in how we advertise to people. Commercials and banner ads don’t make sense with wearables and the internet of things. So what does?
Triggit, a new toolbar application which launches today, is a nifty feature trying to make it as business. Triggit the company, which was founded two years ago with the goal of connecting wine bloggers with merchants that have inventory to sell online, has branched out into other shopping sites and functionalities.
But at the end of my interview with CEO Zach Coelius, I found myself more frustrated than excited. Triggit is following the same mistake made by many other Internet startups: sacrificing revenue in lieu of growing the number of users.
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